Management study
(1) Suppliers. Suppliers are the firms which provide the resources needed by the company to produce its goodsand service, e.g., labour, fuel, electricity, rubber, paper, tools,equipment, etc. (2) Company. In making marketing plans, marketing...
●Product Research●Sales Research●Customer Research●Promotion Research 1. Product Research- This is concerned with the design, development, and testing of new products, the improvement of existing products, and the forecasting of likelytrends in customer’s preferences in...
Inherent Problems in Using Marketing Research and Future OutlookInherent problems in using marketing research in India: 1. The major problem faced by the market researcher while actually conducting the survey is the lack of...