marketing – apk upload

Category: marketing

The company micro environment

(1) Suppliers. Suppliers are the firms which provide  the resources needed by the company to produce its goodsand service, e.g., labour, fuel, electricity, rubber, paper, tools,equipment, etc. (2) Company. In making marketing plans, marketing...

Main divisions of Marketing Research

●Product Research●Sales Research●Customer Research●Promotion Research 1. Product Research- This is concerned with the design, development, and testing of new products, the improvement of existing products, and the forecasting of likelytrends in customer’s preferences in...